WIN AN EXCLUSIVE KNITTING KIT IMAGINED BY KARL LAGERFELD
Don’t miss the chance to take part in this global digital scavenger hunt. KLW9XC7E. There are 777 unique codes to be found; how many will you find?
Hint: The first code might be closer than you think. Take a close look at this page to find a lucky code.
Enter your code on the KnitKarl website. If you enter a correct code, you will be prompted to answer a question about Karl Lagerfeld to confirm your participation and create a user profile.
You can enter as many times as you like. The more codes you find the more chances you have of winning.
Hint: Follow #knitkarl on Instagram to find more codes.
Codes can be entered up until March 7. Check your inbox or your Knit Karl profile to see if you have won a piece of fashion history.
In 1954, a young, relatively unknown Karl Lagerfeld wins the International Wool Secretariat prize - known today as the International Woolmark Prize. At just 21 years old, Karl impressed a panel of judges -which included Pierre Balmain and Hubert de Givenchy - with a button-down, boat-neck yellow wool coat. In 2017, Karl Lagerfeld and The Woolmark Company are united once more to create Knit Karl: the last project the iconic designer was to work on.
Thanks for playing. How many codes did you find? The Knit Karl competition is now over. Log in to your KnitKarl account on April 7 to find out if you are a winner.