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Pictured: Andrew and Carina Doran and family at woolgrowing property, ‘Ahgunyah’, New South Wales.

Our ethos builds industry confidence and a unity of purpose through communication and collaboration, as well as supporting skills training, networking and leadership initiatives for everyone involved in the Australian wool industry – from the woolgrowers on farms, through the supply chain and designers until the finished product ends up in the hands of conscious consumers. Through honest and open conversation, we aim to create positive change for the industry.



We establish long-term relationships with tens of thousands of Australian woolgrowers who work tirelessly to look after their sheep and the land on which they graze. Invested in the Woolmark brand, Australian woolgrowers take great pride in what they do to produce the world’s best wool. The Woolmark Company is on a mission to provide forward-thinking knowledge and training to these growers, taking the fibre even further into the future.

Meet our growers

“The most impressive part of the trip for me was the work of Woolmark in China. From the research and development through to marketing and the impact it’s having on our industry and the price of wool. With the range of new products being developed I was impressed by the versatility of wool and the fantastic campaigns being promoted by The Woolmark Company."




We offer training and workshops for our world-class shearers, ensuring they employ the latest and safest techniques, helping optimise both their personal health and the sheep’s wellbeing. We work with industry organisations and contractors and invest in regional coaching programs which are fundamental to education and the adoption of best practice.

Wool harvesting & training


We partner with like-minded designers and brands looking for sustainable material solutions to change the vocabulary around Merino wool and offer less impactful products to their customers.

Discover the latest collaborations

Certificazione Woolmark


Our core values are reflected by those with whom we partner. Woolmark licensees and partners are responsible for abiding by ethical labour practices in the manufacture of Woolmark products. Our partners sign up to our licensee agreement, requiring them to comply to the requirements set by the International Labour Organization and United Nations. Licensees must also comply with the environmental laws of where their product is made and sold.

Discover our licensing program

“My capsule collection carries the Woolmark certification which represents the best quality of wool products.”


Learn About Wool

A platform that contains a wealth of resources, lesson plans and activities for teachers and students from early childhood through to senior secondary years.

Learn about wool

our education programs

More on our ethos:    ANIMALS     |     ENVIRONMENT

27 nov 2019

WARDROBE.NYC launches Release 05 Tailoring with traceable Merino wool

27 nov 2019
A traceable and transparent supply chain is at the core of WARDROBE.NYC’s Release 05 Tailoring collection, in partnership with The Woolmark Company.
23 set 2019

I gondolieri di Venezia vincono il Premio Eco-Stewardship Award

23 set 2019
Gli iconici gondolieri veneziani hanno ricevuto il Premio Eco-Stewardship Award durante i Green Carpet Fashion Awards per la scelta sostenibile e l’uso innovativo della lana Merino australiana nelle loro iconiche uniformi.
01 mar 2019
Performare in Merino

La lana Merino scende in campo al Centre Court con Alexander Zverev

01 mar 2019
Alexander “Sascha” Zverev, astro nascente del tennis e il più giovane campione di sempre delle ATP Finals, è il protagonista della campagna che vede i benefici tecnici e le infinite proprietà della lana Merino australiana valorizzati in maniera non convenzionale, attraverso uno sport come il tennis che richiede grande libertà di movimento e dinamicità.
07 nov 2018

Fashion For All

07 nov 2018
Leading the industry’s shift to more inclusive design, Open Style Lab emerged in 2014, dedicated to making stylish clothing accessible to people of all abilities.